The Account Manager of Elsevier, Mr. Sherif Ghazy, has advised researchers to make their publications known to the world. According to him, research plays an important role in influencing the visibility of academic institutions and researchers across the globe. Mr. Ghazy said this when he took Senior Members of the University through Research Output of the University of Cape Coast (UCC) from 2011 to 2016. Giving the breakdown of UCC’s research performance from 2011 to 2016, he lauded the University for the sustainability of its international collaborations, both locally and globally. In terms of research output according to disciplines, Mr. Ghazy said the medical sciences were in the lead followed by the Social Sciences, Agriculture and Biological Sciences Mr. Ghazy used the occasion to mention top authors in the University who had written numerous publications which were visible across the world, spanning from 2011 to 2016, with the first author having 32 publications. The Account Manager disclosed that stakeholders in university rankings considered a number of factors including teaching, research, citations, international outlook and industry income for ranking universities in the world. "About 85 per cent of Students find university rankings as important in their selection of institutions to study." he stressed. Mr. Ghazy further explained the concept of Scopus and Scival which he said offered quick, easy access to the research performance of 8,500 research institutions and 220 nations worldwide. Suggesting ways of improving the visibility of UCC, Mr. Ghazy said the University should get a glance snapshot of the University’s research performance; benchmark its performance against peers and create model test scenarios by creating virtual teams and newly emerging research areas. He further indicated that UCC should establish collaborative partnerships locally and globally, as well as tracking and monitoring to stay up-to-date with changes in the research market. Elsevier is the world leading information analytical company, specialised in science and technology.