The Directorate of Public Affairs (DPA) at the University of Cape Coast (UCC) has held a series of engagement sessions to sensitise members of the University community on the UCC Brand Manual.

The engagement sessions, held for both teaching and non-teaching sectors of the University, were intended to create awareness and understanding of the correct usage of the University’s brand elements, including the official logo, typography, colour palette, and imagery, in all forms of communication.

The Brand Manual provides comprehensive guidelines on the use of UCC’s official logo, colour palette, typography, imagery, and other design elements that define the University’s corporate image.

Opening the session, the Director of Public Affairs, Major Kofi Baah-Bentum (rtd), noted that the programme formed part of UCC’s broader commitment to building a strong, cohesive brand identity. He stated that proper use of branding would enhance the University’s professional outlook and also reinforces its values and mission.

“We want to streamline all branding in our communications.  It’s therefore important for us to be consistent and coordinated in how we present the University to internal and external audiences. This is a collaborative effort that requires the full participation of all stakeholders.” Major Baah-Bentum noted. “

Director of Public Affairs, Major Kofi Baah-Bentum (rtd)speaking at the event

The Director further indicated that the Brand Manual was intended to guide the University community in applying the UCC brand across various platforms, including social media, academic publications, stationery, and official correspondence.

Presenting on the University’s brand message, the Head of University Relations, Mr. Felix Adu-Poku, described the Brand Manual as the "brand bible" of the University. He explained that its development followed recommendations from an Ad Hoc Committee set up by the Academic Board to review the usage of UCC logos across departments.

“As per the recommendations, all Colleges, Faculties, Schools, Departments, Directorates, Sections, and Centres are expected to use only the University’s officially approved logo and branding elements in all communications,” Mr. Adu-Poku stressed.

The engagement also featured presentations by technical staff of the DPA, Mrs. Laura Doku, Mr. Nathaniel Ampah and Mr. Eric Arthur who provided practical guidance on branding applications such as typography, photography, stationery design, promotional materials, sports branding, digital communication, print advertising, and inclusivity in media representation.

Source: Documentation and Information Section